Saturday, April 7, 2007

I wonder how long this will stay up...

I snapped this photo while waiting for a light to change at the corner of Burnside and MLK last week. This seems to be a pretty poor marketing strategy 'What is better than a Hybrid? A Subarau.' -- in the hybrid capital of the U.S. But it's also a misleading sign. Zero emissions is highlighted in pink. The "Partial" in front of zero emissions can get lost in a drive-by viewing. Partial zero emissions (PZEV) is the next best thing to a hybrid -- lower emissions and better fuel economy than your standard car. But, like this sign, it's somewhat half-assed. A PZEV meets the same emissions standard as an electric hybrid, but the hybrid is still more fuel efficient.

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